The guests — business owners, strategic partners and media representatives — discovered the new space while experiencing an event that was newsworthy in itself.
The result: coverage in local media, high-quality audiovisual content for social media and a list of new contacts interested in renting the space.
This event proves something we believe firmly: a launch does not have to be just a press conference with canapés. It can be an occasion people remember and that positions your brand in a lasting way.
Palmero handled the full production — creative concept, styling, runway show, live performance, catering and media coordination.
Marketing Director
Europa Shopping Mall
